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27th March 2023

EFPG Goes Social

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Saturday, 07 September 2019 / Published in Advice, EFPG, Products, Services, Technology

EFPG Goes Social

EFPG took the decision to stop using radio as a means of advertising a while ago. We thought it was expensive and we were doubtful as to whether it was effective. Also, to relay our vision to our clients (both present and future) is not easily done squeezed between George Ezra songs.

EFPG’s aim is to be a lean mean pension machine – we cut down on our operating costs so we can afford to offer pensions with lower fees and no commissions. Obviously we cannot spread this message if we are paying a small fortune to do so.

The obvious solution was to switch to social media.

Currently EFPG posts a blog on our Website which we then post on Facebook, Twitter and LinkedIn. We use a free version of Hootsuite which enables us to schedule three posts on all three platforms. As we do not intend to annoy people by constantly bombarding them we just need to set up the schedule once a week.

Our aim is not to simply sell via Facebook as people would quickly get tired of seeing the EFPG logo with a boring sales pitch beneath. Being a Facebook user myself, when I see an advert I feel like my privacy has been impinged upon. So what we attempt to do is mix some sales-orientated content with interesting content that in a roundabout way illustrates our core values; namely transparency, low costs and quality advice.

Currently we only boost our posts on Facebook (due to the demographics of Facebook users). By “boost” I mean we pay for our posts to appear on people’s news feeds. In the last week we spent the princely sum of £8.28 and our posts reached nearly 6,500 people out of whom 300 people actively engaged with them. We have seen 25% increased web traffic compared to last month since we boosted our posts. These figures came from the Facebook native analytics tool – Insights – which allows us to see what content we post is effective and what is not. I’m sure we will look into Twitter and Instagram a bit more seriously in the future but for now getting to grips with Facebook and creating content is enough.

Considering more than two billion people use social media every day and the average person spends 135 minutes per day on social networks it is unsurprising that the number of small businesses advertising on Facebook has doubled to 50 million in recent months.

A final point to consider is that although you may be attracted by spending only £8.28 a week on advertising and engaging with 300 prospective clients, there are additional costs. You have to pay someone to create content and that content must look and feel good. So if you don’t have members of staff that have the requisite skills or suitable software, you will have to pay someone else to do this for you.

I hope you find the above of interest but unfortunately EFPG cannot advise you on social media marketing – just pensions, investments and protection plans.

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TRANSPARENT

EFPG follows the UK model of charging by charging transparent, fully-disclosed fees rather than taking undisclosed commissions from products or investments that we advise on. This model was adopted as EFPG considers that our clients would prefer to know what fees they are paying and that the advice that EFPG provides would not be swayed by considering commissions.

EFPG also has long-standing partnerships with top-flight tax planning specialists in the UK and Spain for high net worth clients and UK expats. EFPG also offers property and estate agency/management services through EFPG Estate Agents.

LICENCE

Nexus Global specialises in providing a regulatory platform and compliance support to international financial advisers and intermediaries to enable them to meet regulatory requirements to provide their clients with a professional service.

The financial advisers trading under EFPG/BFMI  are members of Nexus Global. Nexus Global is a division of Blacktower Financial Management (International) Limited (BFMI). All approved members of Nexus Global are appointed Representatives of BFMI. BFMI is licensed and regulated by the Gibraltar Financial Services Commission (FSC) and bound by the rules under licence number 3647:

http://www.fsc.gi/regulated-entity/blacktower-financial-management-international-limited-3647

 

Complaints Procedure – International Residents

Effective Financial Planning Group places the quality of advice as our top priority. It is important that we hear any concerns you have regarding the services we offer. Nexus Global operates a formal complaint handling procedure. A client’s complaint will be acknowledged promptly with a copy of our complaint’s procedure. Should you have a complaint we ask that you inform Nexus Global Office in the first instance. We will then review and make contact with the relevant office. If you have already spoken to someone regarding your complaint, please include their name in your correspondence as this will assist in your complaint being answered more promptly.

Complaints can be emailed to: info@nexus-global.net or you can also write to:

Nexus Global
Waterport Place,
Floor 2 Unit 2.3 Europort Road,
Gibraltar GX11 1AA

Nexus Global operates a formal complaints handling procedure. A client’s complaint will be acknowledged promptly and we will try to resolve the problem within eight weeks of the client telling us about their complaint.

If you consider that your complaint has not been dealt with appropriately by Nexus Global, you can write to the Gibraltar Financial Services Commission to:

P.O. Box 940, Suite 3, Ground Floor, Atlantic Suites, Europort Avenue, Gibraltar.

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